TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - FUNDAMENTAL MARKETING
SN  - 9780071135610
U1  - 658.8 St25F 
PY  - 1994///
CY  - SIngapore
PB  - McGraw-Hill
ER  -