Prahalad, C.K. <br/><br/>
The Fortune at the Bottom of the Pyramid  

 - 5th ed. 
 - South Asia  Dorling Kindersley (India) Pvt. Ltd.  2010 
 - 407p. 
<br/><br/><label>ISBN: </label>9788131730805 
<br/><br/><label>Dewey Class. No.: </label>338.8 P82F