TY  - BOOK
AU  - Lamb, Charles W
AU  - Hair, Joseph F
TI  - MKTG: A South-Asian Perspective
SN  - 978-81-315-1708-6
U1  - 658.8 L22M 
PY  - 2015///
CY  - New Delhi
PB  - Cengage Learning India
ER  -