Semenik, Richard J <br/><br/>
Advertising and Promotions:  An Integrated Brand Approach 

 - 6th ed. 
 - New Delhi,  Cengage Learning  2013 
<br/><br/><label>ISBN: </label>978-81-315-1738-3 
<br/><br/><label>Dewey Class. No.: </label>659.1 SE50A