Moriarty, Sandra <br/><br/>
Advertising & ICM: Principles & Practice 
/ Sandra Moriarty, Nancy Mitchell & William Wells 
 - 10th ed. 
 - New Delh:  Pearson,  2017. 
 - 669p.:  col. ill.;  25cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Dewey Class. No.: </label>659.1  / M77A