TY  - BOOK
AU  - Moriarty, Sandra
TI  - Advertising & ICM: Principles & Practice
SN  - 9789332574144
U1  - 659.1 
PY  - 2017///
CY  - New Delh
PB  - Pearson
N1  - Includes bibliographical references and index
UR  - www.pearson.co.in
ER  -