Ramaswamy, VS <br/><br/>
Marketing Management:  Indian Context* Global Perspective 
/ VS Ramaswamy and S Namakumari 
 - 6th ed. 
 - New Delhi:  Sage;  2018. 
 - xivii,798p.  col. ill.;  28cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Dewey Class. No.: </label>658.8 R22M