Cateora R. Philip and others <br/><br/>
International Marketing 
/- Philip R. Cateora 
 - 15th ed. 
 - New Delhi:  McGraw Hill Education:  2018. 
 - xxxiii638p.  col., ill.;  30cm 
<br/><br/>Includes index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789387432321 
<br/><br/><label>Dewey Class. No.: </label>658.84 C22I