Malhotra, Naresh K. <br/><br/>
Marketing Research:  An Applied Orientation 
/ Naresh K. Malhotra and Satyabhusan Dash 
 - 7th ed. 
 - Noida:  Pearson,  2019. 
 - xxxiii,955p.  col. ill.;  28cm (Pb) 
<br/><br/>Includes index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Dewey Class. No.: </label>658.88 M39M