Cateora, Philip.R., <br/><br/>
International Marketing 

 - 2002 
 - New Delhi  Tata McGraw-Hill  
 - 694p. 
<br/><br/><label>ISBN: </label>0-07-049947-0 
<br/><br/><label>Dewey Class. No.: </label>658.848 C22I