Services Marketing: Integrating Customer Focus Across the Firm / Valarie A. Zeithaml...[et al.] - Seventh Edition - Chennai: Mc Graw Hill, 2024. - xxxvi, 582p. ; 24 cm. Included Indexes English ISBN: 9789353160777 Subjects--Topical Terms: Marketing, Customer, Customer Relationships Dewey Class. No.: 658.8 Z46S