TY  - BOOK
AU  - Zeithami, Valarie A.
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9789353160777
U1  - 658.8 Z46S 
PY  - 2024///
CY  - Chennai
PB  - Mc Graw Hill, 
KW  - Marketing, Customer,  Customer Relationships
N1  - Included Indexes
ER  -