Customer Relationship Management:  Emerging Concepts, Tools and Applications 
/Jagdish N Sheth, Ed., Atul Parvatiyar, Ed.  and G Shainesh, Ed. 
 - 32nd.  
 - Chennai:  McGraw Hill  2023. 
 - xv, 544p. ; 23 cm. 
<br/><br/><br/><br/><br/><br/><br/><br/><br/> 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780070435049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, Relationship Management
<br/><br/><label>Dewey Class. No.: </label>658.812 SH66C