Berger, Jonah <br/><br/>
Contagious:  How to Build Word of Mouth in the Digital Age 
/Jonah Berger 
 - New Delhi:  Simon & Schuster  2014. 
 - viii, 244p. ; 19 cm. 
<br/><br/>Included Indexes 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781471111709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social communication, Social currency
<br/><br/><label>Dewey Class. No.: </label>658.834 B48C