Cundiff, Edward W <br/><br/>
Fundamentals of Modern Marketing 

 - 3rd Edition 
 - New Delhi;  Prentice Hall of India  1982 
 - 462p. 
<br/><br/><label>ISBN: </label>0-87692-158-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 C81F