Aaker, David A <br/><br/>
Strategic Market Management 

 - 6th Edition 
 - New York  John Wiley & Sons  2001 
 - 338p. 
<br/><br/><label>ISBN: </label>9971-51-390-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 A11S