TY  - BOOK
AU  - Luck, David J
AU  - Ferrell, O.C
TI  - Marketing Strategy and Plans: Systematic Marketing Management
SN  - 0-87692-220-5
U1  - 658.8 L88M 
PY  - 1982///
CY  - New Delhi
PB  - Prentice Hall of India
ER  -