Stanton, William J <br/><br/>
Fundamentals of Marketing 

 - Fifth Edition 
 - New Delhi;  McGraw-Hill Book Company  1978 
 - 636p. 
<br/><br/><label>ISBN: </label>0-07-060881-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 ST25F