TY  - BOOK
AU  - Aaker, David A
AU  - Batra, Rajeev
AU  - Myers, John G
TI  - Advertising Management
SN  - 81-203-0790-9
U1  - 659.1 A11A 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall of India
ER  -