Kompella, Kartikeya <br/><br/>
Building Brands Building Meaning:  A guide to increasing the financial value of brands through building positive meaning 
/Kartikeya Kompella 
 - New Delhi:  Viva Books Pvt. Ltd.,  2009. 
 - x, 134p. ; 21cm.  
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788130903392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business, Differentiation, Brand Relationships
<br/><br/><label>Dewey Class. No.: </label>658.827 K921B