TY  - BOOK
AU  - Kompella, Kartikeya
TI  - Building Brands Building Meaning: A guide to increasing the financial value of brands through building positive meaning
SN  - 9788130903392
U1  - 658.827 K921B 
PY  - 2009///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - Business, Differentiation, Brand Relationships
ER  -