Desai, Vishal <br/><br/>
Services Marketing Essentials:   You Always wanted to Know, A Deep dive into the theory and practice of Services Marketing 
/Vishal Desai 
 - USA:  Vibrant Publishers,  2023. 
 - 214p. ; 21 cm. 
<br/><br/>Included Bibliography 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781636511757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mix, Service Quality, Service Pricing
<br/><br/><label>Dewey Class. No.: </label>658.8 D34S