TY  - BOOK
AU  - Desai, Vishal
TI  - Services Marketing Essentials: : You Always wanted to Know, A Deep dive into the theory and practice of Services Marketing
SN  - 9781636511757
U1  - 658.8 D34S 
PY  - 2023///
CY  - USA
PB  - Vibrant Publishers
KW  - Marketing Mix, Service Quality, Service Pricing
N1  - Included Bibliography
ER  -