Mackie, Kate <br/><br/>
B2B Marketing Fundamentals:  Drive Impact Across Brand, Reputation, Relationships and Revenue  
 Business to business marketing fundamentals 
/ Kate Mackie. 
 - London:  Kogan Page,  2025. 
 - xvi, 228p. ; 24cm.  Illustration; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing as a business function -- Back to brilliant basics -- Strategic planning in B2B -- B2B audience targeting -- B2B brand: Why it matters more than you think -- Reputation: Built through loyalty, advocacy and success stories -- Relationships: Maximizing your most valuable asset -- Revenue: Unlocking marketing influenced sales -- Internal communication: Activating internal advocates -- marketing management: Getting the business behind you -- Conclusion: Marketing means business. 
<br/><br/> Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781398619647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 M19B