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040 _aeng
082 _a659.1 B43A
100 _aBelch, George E. Blech Michael A.
245 _aAdvertising and promotion: an integrated marketing communications perspective
250 _a6th ed.
260 _aNew Delhi
260 _bNew Delhi, Tata McGraw Hill Pub. Tata McGraw Hill Pub.
260 _c2006
942 _cBK
999 _c21306
_d21306