000 00634nam a2200205 4500
005 20241204095507.0
008 241204b |||||||| |||| 00| 0 eng d
020 _a9789353160777
040 _aRCL
082 _a658.8 Z46S
245 _aServices Marketing:
_bIntegrating Customer Focus Across the Firm
_c/ Valarie A. Zeithaml...[et al.]
250 _aSeventh Edition
260 _aChennai:
_bMc Graw Hill,
_c2024.
300 _axxxvi, 582p. ; 24 cm.
505 _aIncluded Indexes
546 _aEnglish
650 _aMarketing, Customer, Customer Relationships
_925286
700 _aZeithami, Valarie A.
_925287
942 _cBK
999 _c46131
_d46131