000 | 00634nam a2200205 4500 | ||
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005 | 20241204095507.0 | ||
008 | 241204b |||||||| |||| 00| 0 eng d | ||
020 | _a9789353160777 | ||
040 | _aRCL | ||
082 | _a658.8 Z46S | ||
245 |
_aServices Marketing: _bIntegrating Customer Focus Across the Firm _c/ Valarie A. Zeithaml...[et al.] |
||
250 | _aSeventh Edition | ||
260 |
_aChennai: _bMc Graw Hill, _c2024. |
||
300 | _axxxvi, 582p. ; 24 cm. | ||
505 | _aIncluded Indexes | ||
546 | _aEnglish | ||
650 |
_aMarketing, Customer, Customer Relationships _925286 |
||
700 |
_aZeithami, Valarie A. _925287 |
||
942 | _cBK | ||
999 |
_c46131 _d46131 |