000 00622nam a2200181 4500
005 20260203045720.0
008 260203b |||||||| |||| 00| 0 eng d
020 _a9788130903392
040 _aRCL
082 _a658.827 K921B
100 _aKompella, Kartikeya
_928881
245 _aBuilding Brands Building Meaning:
_bA guide to increasing the financial value of brands through building positive meaning
_c/Kartikeya Kompella
260 _aNew Delhi:
_bViva Books Pvt. Ltd.,
_c2009.
300 _ax, 134p. ; 21cm.
546 _aEnglish
650 _aBusiness, Differentiation, Brand Relationships
_930394
942 _cBK
999 _c47772
_d47772