000			00637nam a2200193 4500
005			20260324092717.0
008			260324b |||||||| |||| 00| 0 eng d
020			_a9781636511757
040			_aRCL
082			_a658.8 D34S
100			_aDesai, Vishal _930843
245			_aServices Marketing Essentials: _bYou Always wanted to Know, A Deep dive into the theory and practice of Services Marketing _c/Vishal Desai
260			_aUSA: _bVibrant Publishers, _c2023.
300			_a214p. ; 21 cm.
504			_aIncluded Bibliography
546			_aEnglish
650			_aMarketing Mix, Service Quality, Service Pricing _930844
942			_cBK
999			_c47989 _d47989