| 000 | 02411cam a2200253 i 4500 | ||
|---|---|---|---|
| 003 | RNL | ||
| 005 | 20260330112655.0 | ||
| 008 | 251811s2025 enka b 001 0 eng d | ||
| 020 | _a9781529681895 | ||
| 040 | _aRCL | ||
| 082 | 0 | 4 | _a658.87 K33M |
| 100 | 1 |
_aSingh Kaurav, Rahul Pratap _930986 |
|
| 245 | 1 | 0 |
_aMarketing Analytics Using Excel : _bA Beginner′s Guide / _cRahul Pratap Singh Kaurav, Asha Thomas. |
| 260 |
_aNew Delhi: _bSage Publication, _c2025. |
||
| 300 |
_axx, 427p. ; 25cm. _billustrations |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Introduction to Marketing Analytics 2. Basics of Excel in Marketing Analytics 3. Data in Marketing 4. Understanding the Market 5. Metrics and Key Performance Indicators 6. Customer Analytics 7. Analysing Marketing Mix 8. Marketing Mix Modelling 9. Forecasting for Sales 10. Artificial Intelligence in Marketing Analytics 11. Perspective Analytics in Marketing 12. Digital Marketing Analytics 13. Reporting and Visualization 14. Free and Open Access Tools 15. Market of Marketing Analytics | |
| 520 | _aMarketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill | ||
| 546 | _aEnglish | ||
| 650 | 0 |
_aMarketing research _930987 |
|
| 650 | 0 |
_aBusiness intelligence _930988 |
|
| 700 | 1 |
_aThomas, Asha _930989 |
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| 942 | _cBK | ||
| 999 |
_c48044 _d48044 |
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