000			02902cam a2200265 i 4500
003			RCL
005			20260401044026.0
008			250724s2025 nyu b 001 0 eng
020			_a9781398621442
040			_aRCL
082	0	0	_a658.872 ST24T
100	1		_aStansel, Jon-Stephen _930990
245	1	4	_a10 Principles of Effective Social Media Marketing: _bStrategies to Guarantee Impact / _cJon-Stephen Stansel.
246	3		_aThe 10 Principles of Effective Social Media Marketing
260			_aLondon: _bKogan Page, _c2025.
300			_axii, 223 pages ;
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: Chapter - 01: Build a Strong Team Chapter - 02: Create Accessible Content Chapter - 03: Develop a Consistent Voice Chapter - 04: Deliver Education or Entertainment Chapter - 05: Be Honest and Authentic Chapter - 06: Be Human and Speak to Humans Chapter - 07: Focus on the Audience Chapter - 08: Timing is Everything Chapter - 09: Managing a Crisis Chapter - 10: You Need a Budget.
520			_a"Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact.Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time"-- Provided by publisher.
650		0	_aInternet marketing _930991
650		0	_aSocial media _929407
650		7	_aCOMPUTERS / Internet / Social Media _930992
650		7	_aCOMPUTERS / Internet / User-Generated Content _930993
942			_cBK
999			_c48045 _d48045