000			01380cam a2200241 i 4500
003			RCL
005			20260401045101.0
008			252409s2025 enk b 001 0 eng d
020			_a9781398619647
040			_aRCL
082	0	4	_a658.804 M19B
100	1		_aMackie, Kate _930996
245	1	0	_aB2B Marketing Fundamentals: _bDrive Impact Across Brand, Reputation, Relationships and Revenue _c/ Kate Mackie.
246	3		_aBusiness to business marketing fundamentals
260			_aLondon: _bKogan Page, _c2025.
300			_axvi, 228p. ; 24cm. _bIllustration;
504			_aIncludes bibliographical references and index.
505	0		_aMarketing as a business function -- Back to brilliant basics -- Strategic planning in B2B -- B2B audience targeting -- B2B brand: Why it matters more than you think -- Reputation: Built through loyalty, advocacy and success stories -- Relationships: Maximizing your most valuable asset -- Revenue: Unlocking marketing influenced sales -- Internal communication: Activating internal advocates -- marketing management: Getting the business behind you -- Conclusion: Marketing means business.
520			_aUnderstand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
546			_aEnglish
650		0	_aIndustrial marketing _930997
942			_cBK
999			_c48047 _d48047