000			04346nam a22002537a 4500
003			RNL
005			20260407092514.0
008			260407b |||||||| |||| 00| 0 eng d
020			_a9789356227064
040			_aRCL
082			_a651.7 SI55B
100			_aSinha, K.K _926229
245			_aBusiness Communication _c/K.K. Sinha, Ruchi Sehgal Mohindra
250			_a5th.
260			_aNew Dellhi: _bTaxman Publication Pvt. Ltd, _c2025.
300			_aI-24, 467p. ; 24cm.
505	0		_aPart 1 – Nature of Communication (Chs. 1–5) Introduces the foundations, flows, and functions of communication in organisations—covering downward, upward, lateral, diagonal, spiral, and grapevine channels. Explains barriers (semantic, socio-psychological, and cultural) and the 7 C's of effective communication. Also trains readers in the SQ3R reading method, active listening, and the role of non-verbal and virtual cues such as eye contact, posture, and body language in online settings Part 2 – Use of Languages (Chs. 6–7) Focuses on Business English and style refinement—avoiding jargon and verbosity, applying grammatical precision, and using punctuation and tense correctly. Includes modules on pronunciation (IPA), vocabulary building, idioms, phrasal verbs, and professional abbreviations Part 3 – Business Writing (Chs. 8–12) Covers the complete range of business correspondence—from letters, emails, and reports to résumés, proposals, and meeting documents. Provides clear tips for persuasive writing, correct layout and tone, and drafting replies, complaints, and quotations. Practical templates and worked examples make this section a ready-to-use office toolkit Part 4 – Oral Communication (Ch. 13) Covers oral presentations, group discussions, and interviews—explaining structure, delivery, visual aids, and common challenges Part 5 – Intercultural Communication (Chs. 14–15) Explains conflict and negotiation processes, decision-making techniques, and meeting etiquette. Discusses cross-cultural communication, ethics, and business etiquette across global contexts, including the 'Ten Commandments of Ethical Communication' Part 6 – Business Communication & Technology (Ch. 16) Traces the evolution from early communication waves to today's digital integration—highlighting telecom, electronic media, and virtual-office tools Part 7 – Effective Writing (Ch. 17) Offers structured guidance for essay writing on business-relevant themes such as advertising, entrepreneurship, and public relations Appendices Employment Communication – Key principles and templates for CVs, cover letters, and interviews Group Communication – Frameworks for meetings, workshops, conferences, and webinars The structure of the book is as follows: Learning Objectives – Every chapter opens with focused learning goals to help students know what they'll achieve Case-based Introductions – Practical examples or short case studies ('Let's Discuss') set the context and make topics relatable Step-by-step Explanations – Concepts are presented in a simple, progressive manner, supported by examples, tables, and highlighted 'Key Points' Review & Application – Chapters close with comprehensive review questions—both conceptual and practical—to test understanding or support classroom discussions Appendices – The book ends with ready-to-use templates, model formats, and language notes for employment communication, meetings, and group interactions
520			_aBusiness Communication is a complete and practice-oriented textbook that builds strong communication skills from fundamentals to workplace applications. It covers every essential aspect—listening, reading, non-verbal communication, grammar, and English usage—before advancing to business letters, reports, emails, proposals, and CVs. Updated for a digital-first era, it integrates online communication etiquette, non-verbal cues for virtual meetings, and professional email writing. Each chapter follows a structured learning path with objectives, caselets, key points, and review questions, making it ideal for students, professionals, and trainers alike.
546			_aEnglish
650			_acommunication skills. _928756
650			_aOral Communication _931110
700			_aMohindra, Ruchi Sehgal _931111
942			_cBK
999			_c48106 _d48106