Marketing Management: Analysis, Planning, Implementation, and Control
Kotler, Philip
Marketing Management: Analysis, Planning, Implementation, and Control - 8th ed. - New Delhi New Delhi, Prentice-Hall of India Prentice-Hall of India 1994
658.8, K94M
Marketing Management: Analysis, Planning, Implementation, and Control - 8th ed. - New Delhi New Delhi, Prentice-Hall of India Prentice-Hall of India 1994
658.8, K94M