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International Marketing: Analysis and Strategy

Onkvisit, Sak

International Marketing: Analysis and Strategy - 3rd ed. - New Delhi: Prentice Hall, 2003. - xvii;750p. col. ill.; 25cm.

Includes bibliographical references and index.

English

ISBN: 8120312384

Subjects--Topical Terms:
Marketing - International

Dewey Class. No.: 658.84 O51I

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