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Contagious: How to Build Word of Mouth in the Digital Age

Berger, Jonah

Contagious: How to Build Word of Mouth in the Digital Age /Jonah Berger - New Delhi: Simon & Schuster 2014. - viii, 244p. ; 19 cm.

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English

ISBN: 9781471111709

Subjects--Topical Terms:
Social communication, Social currency

Dewey Class. No.: 658.834 B48C

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Contagious: How to Build Word of Mouth in the Digital Age

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