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Building Brands Building Meaning: A guide to increasing the financial value of brands through building positive meaning

Kompella, Kartikeya

Building Brands Building Meaning: A guide to increasing the financial value of brands through building positive meaning /Kartikeya Kompella - New Delhi: Viva Books Pvt. Ltd., 2009. - x, 134p. ; 21cm.

English

ISBN: 9788130903392

Subjects--Topical Terms:
Business, Differentiation, Brand Relationships

Dewey Class. No.: 658.827 K921B

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Building Brands Building Meaning: A guide to increasing the financial value of brands through building positive meaning

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