Brand positioning: strategies for competitive advantage (Record no. 21311)
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| 000 - LEADER | |
| fixed length control field | 00746ngmaa2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090707b ii f a fnsan d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SE53B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning: strategies for competitive advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | New Delhi, Tata McGraw Hill Tata McGraw Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RCL | RCL | 10/02/2018 | 658.827 SE53B | 44980 | 10/02/2018 | 10/02/2018 | Books | |||||||
| RCL | RCL | 658.827 SE53B | 56248 | Books | 0.00 | |||||||||
| RCL | RCL | 658.827 SE53B | 56249 | Books | 0.00 | |||||||||
| RCL | RCL | 1 | 658.827 SE53B | 56250 | 03/25/2019 | Books | 0.00 | 03/11/2019 | ||||||
| RCL | RCL | 658.827 SE53B | 56251 | Books | 0.00 |