Marketing Management (Record no. 27433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240729b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K94M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi: |
| Name of publisher | Pearson |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | I21p.: |
| Other physical details | col. ill.; |
| Accompanying material | 25.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RCL | RCL | 09/17/2018 | 658.8 K94M | 60785 | 09/17/2018 | Books | ||||||
| RCL | RCL | 10/01/2018 | 658.8 K94M | 60859 | 10/01/2018 | Books | ||||||
| RCL | RCL | 10/01/2018 | 658.8 K94M | 60861 | 10/01/2018 | Books | ||||||
| RCL | RCL | 10/01/2018 | 658.8 K94M | 60863 | 10/01/2018 | Books | ||||||
| Lost and Cost Paid | RCL | RCL | 10/01/2018 | 658.8 K94M | 42420 | 10/01/2018 | Books | DDC | 275.00 |