International Marketing (Record no. 27777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789387432321 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 C22I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora R. Philip and others |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| Statement of responsibility, etc | /- Philip R. Cateora |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi: |
| Name of publisher | McGraw Hill Education: |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii638p. |
| Other physical details | col., ill.; |
| Accompanying material | 30cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| RCL | RCL | 09/25/2019 | 658.84 C22I | 60635 | 09/25/2019 | Books | ||||
| RCL | RCL | 09/25/2019 | 658.84 C22I | 60636 | 09/25/2019 | Books |