Marketing Research: (Record no. 27983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240919155444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353433291 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.88 M39M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: |
| Sub Title | An Applied Orientation |
| Statement of responsibility, etc | / Naresh K. Malhotra and Satyabhusan Dash |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida: |
| Name of publisher | Pearson, |
| Year of publication | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiii,955p. |
| Other physical details | col. ill.; |
| Accompanying material | 28cm (Pb) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| RCL | RCL | 01/30/2020 | 829.00 | 658.88 M39M | 61692 | 01/30/2020 | Books | ||||
| RCL | RCL | 03/13/2020 | 829.00 | 658.88 M39M | 61897 | 03/13/2020 | Books |