Marketing Communications (Record no. 43759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00434nam a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240828114025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240109b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781529781212 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 E36M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Egan, John |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi: |
| Name of publisher | Sage Publication; |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 415p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management studies Department | RCL | RCL | General Stacks | 01/09/2024 | DDC | 5304.94 | 658.802 E36M | 63818 | 5304.94 | 01/09/2024 | Books |