Digital Marketing Excellence: (Record no. 43801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494nam a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240828102619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240110b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1138191709 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 C25D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing Excellence: |
| Sub Title | Planning Optimizing and integrating online |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New York: |
| Name of publisher | Routledge; |
| Year of publication | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvi, 638p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, PR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce Department Books | RCL | RCL | General Stacks | 01/10/2024 | DDC | 1150.00 | 658.872 C25D | 63788 | 1150.00 | 01/10/2024 | Books |