Marketing Management (Record no. 46599)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00347nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250129b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K94M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Sub Title | A South Asian Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Printice Hall Pub. |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 647+128p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Price effective from | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 K94M | 48855 | 699.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 699.00 | |||||||
| 658.8 K94M | 48856 | 699.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 699.00 | |||||||
| 658.8 K94M | 48857 | 699.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 699.00 | |||||||
| 658.8 K94M | 48858 | 699.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 699.00 | |||||||
| 658.8 K94M | 48854 | 699.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 01/29/2025 | 699.00 | 01/29/2025 | D.D.C. |