Marketing Management (Record no. 47207)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00422nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250703055448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250630b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-317-6716-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K94M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotlar, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi: |
| Name of publisher | Pearson Education; |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Price effective from | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 K94M | 51802 | 250.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 250.00 | |||||||
| 658.8 K94M | 51803 | 250.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 250.00 | |||||||
| 658.8 K94M | 51804 | 250.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 250.00 | |||||||
| 658.8 K94M | 51805 | 250.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 250.00 | |||||||
| 658.8 K94M | 51801 | 750.00 | Books | Commerce Department Books | RCL | RCL | General Stacks | 06/30/2025 | 750.00 | 06/30/2025 | D.D.C. |