Fundamentals of Modern Marketing (Record no. 47220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00463nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250703041413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250703b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-87692-158-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 C81F |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cundiff, Edward W |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of Modern Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi; |
| Name of publisher | Prentice Hall of India |
| Year of publication | 1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 462p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Still, Richard R |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 C81F | 32498 | 07/03/2025 | Books | Management studies Department | RCL | RCL | General Stacks | 07/03/2025 | DDC | 35.00 |