Strategic Market Management (Record no. 47225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250703050646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250703b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9971-51-390-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 A11S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Market Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New York |
| Name of publisher | John Wiley & Sons |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 338p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Cost, replacement price | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 A11S | 44976 | 278.46 | 07/03/2025 | Books | Management studies Department | RCL | RCL | General Stacks | 07/03/2025 | DDC | 278.46 |