Advertising Management (Record no. 47263)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250714034729.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250714b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-0790-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 A11A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi; |
| Name of publisher | Prentice Hall of India |
| Year of publication | 1995 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 659.1, A11A | 38119 | Books | Management studies Department | RCL | RCL | General Stacks | DDC | 125.00 | ||||||
| 659.1 A11A | 38463 | Books | Management studies Department | RCL | RCL | General Stacks | 07/14/2025 | DDC | 125.00 | 07/14/2025 |