Principles Of Marketing (Record no. 47453)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02361cam a22002898i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251104093732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250522s2027 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789357055215 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K94P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Principles Of Marketing |
| Statement of responsibility, etc | /Philip Kotler, Gary Armstrong, Sridhar Balasubramanian |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida: |
| Name of publisher | Pearson India Education, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 736p. ; 28cm |
| 500 ## - GENERAL NOTE | |
| General note | Copyright © 2027, 2024, 2021. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "New to This Edition All That's New: Marketing in a Digital Age of Customer Value and Engagement The Twentieth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. Here are just some of the major new and continuing changes you'll find in this edition. Customer engagement framework: This Twentieth edition continues to build on its customer engagement framework-creating direct and continuous customer involvement in shaping brands, brand conversations, brand experiences, brand advocacy, and brand community. New coverage and fresh examples throughout the text address the latest customer engagement tools, practices, and developments. Digital marketing: In the Twentieth edition, the Digital Marketing chapter (Chapter 17) is retitled, heavily restructured, and much revised, with substantial new framing and content. Rather than treating digital marketing as a part of the promotion mix, the chapter is now a stand-alone digital marketing strategy chapter that focuses on special considerations in preparing digital marketing campaigns. The recrafted chapter is organized around a four-step digital marketing process that involves understanding digital marketing, preparing for a digital marketing campaign, employing digital channels (online, social media, and mobile marketing) in an omni-channel strategy, and addressing public policy issues in digital marketing"-- Provided by publisher. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balasubramanian, Sridhar |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.pearsoned.co.in/PhilipKotler |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 K94P | 65239 | 11/04/2025 | Books | Commerce Department Books | RCL | RCL | General Stacks | 10/08/2025 | 1090.00 | ||||
| 658.8 K94P | 65238 | 11/04/2025 | Books | Commerce Department Books | RCL | RCL | General Stacks | 10/08/2025 | 1090.00 |