Marketing Management / (Record no. 47454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02999cam a22002898i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251104095143.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210503s2022 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789367138199 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780138076252 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K94M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth , G Shainesh |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida: |
| Name of publisher | Pearson India Education Services Pvt. Ltd, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 649p. ; 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The 17th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advances in technology, e-commerce, and digital communication; the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence have disrupted many industries and have opened doors to new business models. Responding to these changes, the 16th edition was redesigned from the ground up to provide managers with the tools necessary to succeed in the new market environment. The 16th edition builds on the fundamental strengths of past editions that distinguish Marketing Management from all other marketing management texts: - Managerial orientation. The book focuses on the major decisions that marketing managers and top management face in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. - Analytical approach. The text presents conceptual tools and frameworks for analyzing recurring problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. - Multidisciplinary perspective. Marketing Management draws on the rich findings of various scientific disciplines-such as economics, behavioral science, and management theory-for fundamental concepts and tools that are directly applicable to marketing challenges. - Universal applications. The book applies strategic thinking to the complete spectrum of marketing: products, services, persons, places, information, ideas, and causes; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; small and large firms; manufacturing and intermediary businesses; and low- and high-tech industries. - Comprehensive and balanced coverage. Marketing Management covers the topics a manager must understand in order to design and execute a successful marketing campaign"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh, G |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.pearsoned .co.in@philipkotler |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 K94M | 65240 | 11/04/2025 | Books | Commerce Department Books | RCL | RCL | General Stacks | 10/08/2025 | 1180.00 | ||||
| 658.8 K94M | 65241 | 11/04/2025 | Books | Commerce Department Books | RCL | RCL | General Stacks | 10/08/2025 | 1180.00 |