Marketing : (Record no. 47457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02491cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RNL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251104103723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250209s2025 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781509565696 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RCL |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 M57M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mellet, Kevin |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Sociologie du marketing. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | A Sociological Approach / |
| Statement of responsibility, etc | Kevin Mellet ; translated by Andrew Brown. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Cambridge: |
| Name of publisher | Polity Press, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vi, 151p. ; 21cm. |
| 500 ## - GENERAL NOTE | |
| General note | "First published in French as Sociologie du marketing © Éditions La Découverte, Paris, 2023"--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 115-137) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Which sociology, for which marketing? -- Chapter 2. The consumer as seen by the marketer -- Chapter 3. Empire of signs -- Chapter 4. Markets as organizations -- Chapter 5. Morality and marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture."-- Provided by publisher. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Translated from French. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Economics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumption (Economics) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Andrew.. Tr |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Full call number | Accession Number | Lost status | Damaged status | Price effective from | Koha item type | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 658.8 M57M | 65232 | 11/04/2025 | Books | Commerce Department Books | RCL | RCL | General Stacks | 10/08/2025 | 2037.73 | ||||
| 658.8 M57M | 65231 | 11/04/2025 | Books | Commerce Department Books | RCL | RCL | General Stacks | 10/08/2025 | 2037.73 |